Ecommerce Purchase Analysis
Ecommerce Purchase Analysis is a project aimed at gaining valuable insights into customer purchasing behaviors. It leverages transaction data to uncover trends and improve decision-making in ecommerce businesses.
Project Overview
The project involves analyzing transaction datasets to understand patterns in customer behavior. These insights enable businesses to optimize inventory management, target marketing efforts, and enhance customer experience.
Key Features
- Transaction data analysis for trend identification
- Customer segmentation and behavior insights
- Improved inventory and marketing strategies
Technologies Used
- Python
- Pandas for data manipulation
- Matplotlib and Seaborn for visualization